Ş. Sinem Atakan

I am an Assistant Prof. of Marketing at Siena College. I received my Ph.D. in Marketing (2011) from the Ross School of Business at the University of Michigan. I worked as a Brand Manager at Banvit (2001-2002) prior to obtaining my MBA (2005) from Koç University. My BA degree is in Management (2001) from Bogaziçi University. 

​

My main research interest lies in the broad area of food consumption and health. Primarily, I focus on how the act of food preparation itself affects food consumption, especially healthy consumption. I also work on the areas of self-production, self-concept, emotions, and culture. My work has been published in various academic journals such as IJRM and Psychology & Marketing. 

I teach courses on marketing, consumer behavior, and brand management at undergraduate, MBA, and Executive Education programs. I also teach a PhD course on Experimental Methodology and Information Processing.